Professional

By the time I started in my role, Empanada Mama was established for ten years, with the expectation being for me to meet the brand's style. During my first year, I saw opportunity to enhance the brand, as well as connect Empanada Mama with its sister store, Nourish by Mama. On a day to day basis, I was responsible for producing content for the companies’ social media. Additionally, I curated catering cards as well as promotional and functional branding material for catering events to promote brand uniformity in order to reach further clientele. With collaborations from other local businesses, I found ways to mix the brands together into something that they could both be recognized for but still maintain their individuality.